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NYC – Kick Off Ice Box Challenge

April 21, 2018 @ 10:30 AM - 12:00 PM EDT

© krista jahnke photography

Event Information

Ice Box Challenge launches with NYC’s Earth Day Festivities. The boxes are located in the heart of NYC DOT’s Car-Free Day, where there will host opening remarks and a live art performance. Olivier Binamé, a well-known Brussels-based street artist, will be showcasing his craft by painting the final touches of his design on the boxes. His colorful murals and sculptures have been featured all over the world, including on Godiva Chocolate’s 90th Anniversary packaging. Learn more about his artistry here.

There will be opening remarks by NYC Department of Transportation, NYC Mayor’s Office of Sustainability, Garment District Alliance, Building Energy Exchange, New York Passive House, and Brussels Invest and Export / hub.brussels. Come join us as we celebrate Earth Day and press the buzzer to start the NYC Challenge. We’ll unveil the boxes to measure the remaining ice during the Brussels Days on May 23.


April 21, 2018
10:30 AM - 12:00 PM EDT


Broadway & 40th St.
New York, NY 10036 United States + Google Map
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